Introduction
Shell has unveiled a significant expansion of its Fuel Rewards program through new partnerships with Bank of America and Advance Auto Parts. This strategic initiative, managed by PDI, strengthens Shell’s position in the fuel loyalty market by creating one of the industry’s most comprehensive rewards networks, building upon its recognition as the top Loyalty Program in the Gas and Convenience category by Bond Brand Loyalty.
Forging Retail Alliances
The program welcomes Bank of America and Advance Auto Parts to an already impressive roster of partners including T-Mobile, AAA, Stop and Shop, Giant, Dunkin’, and Planet Fitness. “Our loyal Shell customers have the opportunity to not only save at the pump and inside the store but maximize their benefits with the household name brands they already use,” explains Greg Lemen, Director Loyalty Partnerships and New Business Development for Shell Retail US.
Maximizing Consumer Benefits
At the heart of this initiative is PDI’s commitment to enhancing program value through strategic partnership selection. “PDI is continuously looking to add value to the Fuel Rewards program with new brands and new ways to save,” notes Bobby Spence, Vice President and General Manager for Fuel Rewards at PDI. This approach ensures members can maximize savings across a diverse range of everyday purchases.
Synchronizing Partner Networks The program’s implementation leverages existing retail relationships while expanding into new consumer touchpoints. Through careful integration of partner benefits, Shell creates a seamless rewards experience that connects fuel savings with everyday shopping habits, making it easier for consumers to accumulate and redeem rewards.
Leading Industry Evolution
This strategic expansion demonstrates Shell’s commitment to innovation in fuel rewards programs, setting new standards for how energy companies can build comprehensive loyalty ecosystems. By bringing together major retail partners across various sectors, Shell is creating a more valuable and engaging program that addresses multiple consumer needs through a single loyalty platform.
The enhancement of Shell’s Fuel Rewards program represents more than just a partnership expansion—it’s a comprehensive approach to modernizing fuel loyalty programs while delivering increased value to consumers through strategic retail collaborations.
