Introduction
REI has unveiled a comprehensive lifetime membership program that transforms how outdoor enthusiasts engage with the brand. This strategic initiative, priced at a one-time fee of $30, demonstrates REI’s commitment to building lasting relationships with its 23 million members while advancing environmental preservation through cooperative ownership.
Championing Member Ownership
The program introduces a unique cooperative business structure where members become partial owners, allowing them to influence company decisions through board election voting rights. This approach ensures the retailer prioritizes member values over profits, creating a more meaningful connection between the brand and its community of outdoor enthusiasts.
Unlocking Lifetime Benefits
Members gain access to substantial perks including up to 10% back on eligible purchases, free standard shipping with no minimum purchase, and exclusive discounts up to 20% on cycling and winter shop services. The program’s signature 100% satisfaction guarantee extends the return window to one year, demonstrating REI’s confidence in product quality.
Fostering Adventure Access
The initiative emphasizes making outdoor activities more accessible through a 33% discount on gear rentals and access to member-only events led by professional guides. Through the Re/Supply program, members can participate in gear trade-ins, receiving REI gift cards while promoting sustainability.
Advancing Environmental Impact
Beyond retail benefits, the membership supports environmental preservation through The REI Co-operative Action Fund and Co-operative Action Network, which invest in non-profit organizations and advocate for climate action. This strategic alignment of member benefits with environmental stewardship sets new standards for how retailers can combine commerce with conservation.
The launch of REI’s Co-Op Membership demonstrates the company’s leadership in reimagining retail loyalty, creating a model that transforms customers into stakeholders while supporting environmental preservation through collective action.
