Introduction
Fruchtman Marketing has unveiled Friends & Benefits, an innovative web-based application designed to revolutionize how jewelry retailers generate and manage customer referrals. This strategic initiative addresses the unique needs of the jewelry industry, where trust and personal recommendations play crucial roles in purchase decisions.
Polishing the Customer Experience
The program introduces a sophisticated yet accessible approach to referral marketing, enabling jewelers to create and manage targeted incentives for both existing and potential customers. Through a customizable portal, retailers can craft specialized offers complete with disclaimers and expiration dates, while promotional mailings encourage current customers to share their positive experiences with friends.
Faceting Digital Engagement
At the heart of Friends & Benefits is a seamless integration with retailers’ existing digital presence. The system requires only a simple referral form on the jeweler’s website, while supporting all major web browsers including Google Chrome, Internet Explorer, Safari, and Firefox. Each implementation can be customized with the jeweler’s branding elements, ensuring a cohesive customer experience.
Setting a New Standard
“We know when people are preparing to make an investment purchase, they prefer to ask for referrals from their friends or family members because they have a relationship with them and, therefore, trust their opinions,” explains Fruchtman Executive Vice President Angie Ash. The program capitalizes on these trusted relationships, transforming them into valuable business opportunities with a modest investment of $1,995 for setup and $99 monthly maintenance.
Through this innovative approach to digital referral management, Fruchtman Marketing is helping jewelry retailers harness the power of personal recommendations while building stronger connections with their customer base. The program represents a significant step forward in how the jewelry industry approaches customer acquisition and retention in the digital age.
