Introduction
Legend Homes has announced a comprehensive refresh of its customer referral program, introducing Referral Rewards with an innovative two-tier system designed to benefit both existing homeowners and prospective buyers. This strategic initiative arrives at a crucial time when homebuying costs continue to challenge potential homeowners.
Building Community Through Connections
The reimagined program reflects Legend Homes’ deep understanding of the homebuying journey. As president Tanya Rizzo explains, “We reimagined our customer referral program after carefully evaluating what homebuyers need when they begin the process. At the same time, we felt as though our referring homeowners deserved to be rewarded for their time and effort.”
Constructing Path to Ownership
The program offers substantial benefits to both parties involved in the referral process. Referring homeowners receive a $50 Amazon gift card and entry into an annual market-specific drawing for a virtual design consultation. New homebuyers referred through the program can access $1,000 in closing costs or options when purchasing a new Legend home, providing crucial financial flexibility in today’s challenging market.
Designing Dreams Into Reality
A standout feature of the refreshed program is the introduction of virtual design consultations as a prize option. Winners will collaborate with New Edge Design Studio to reimagine a room in their home, encompassing everything from furnishings and arrangements to color schemes. This innovative reward adds significant value to the referral program while helping existing homeowners enhance their living spaces.
Foundations for Future Growth
The timing of this program refresh aligns perfectly with market trends, particularly in areas like Houston, which leads the nation in single-family building permits since the pandemic. With median home list prices in May 2024 reaching $444,000—more than $75,000 above what median-income households can typically afford—the program provides crucial support for aspiring homeowners.
“Our goal is to help more customers find ways to reach their goal of homeownership,” Rizzo emphasizes. “The Referral Rewards program is just another tool that can help buyers get across the finish line — and award our past customers for their recommendations.” Through this enhanced program, Legend Homes demonstrates its commitment to making homeownership more accessible while building stronger communities through satisfied customer referrals.
