Introduction
Lucid Group, Inc., renowned for setting new standards in luxury electric vehicles with its award-winning Lucid Air, has launched an innovative referral program in the United States. This strategic initiative aims to inspire greater adoption of sustainable mobility while rewarding both current owners and future customers of the premium electric vehicle brand.
Elevating the Ownership Experience
The program introduces a sophisticated two-sided rewards structure that reflects Lucid’s commitment to luxury and exclusivity. Current Lucid Air owners receive access to unique referral links they can share within their network of family, friends, and colleagues. Successfully utilized links that result in vehicle delivery generate points for owners, which can be redeemed for an array of premium rewards including branded gear, vehicle accessories, and limited-edition products.
Curating Exclusive Experiences
Perhaps the most distinctive aspect of the program is its focus on experiential rewards. Owners can redeem their points for exclusive Lucid Experiences, including private tours of the company’s Silicon Valley headquarters and Advanced Manufacturing Plant (AMP-1) in Casa Grande, Arizona. These behind-the-scenes experiences, led by Lucid’s leadership team, offer intimate insights into the company’s cutting-edge technology and manufacturing processes.
Crafting Premium Incentives
The program extends compelling benefits to new customers, with tiered vehicle discounts that align with Lucid’s model hierarchy. New customers using referral links can receive discounts ranging from $750 on the Air Pure to $1,250 on the Air Grand Touring. Sapphire customers receive an additional touch of luxury with a specially designed duffel bag, upcycled from the same premium leather featured in the Lucid Air Sapphire.
Engineering Sustainable Growth
“Our mission at Lucid is to inspire the adoption of sustainable mobility, and our customers are our greatest advocates in this mission,” explains Zak Edson, VP of Sales & Service. This program represents more than just a customer acquisition strategy—it’s a carefully crafted initiative to build a community of sustainable luxury mobility advocates.
The referral program demonstrates Lucid’s commitment to providing a world-class customer experience that extends well beyond vehicle delivery. By combining premium rewards with exclusive experiences, Lucid is creating a unique ecosystem that celebrates and rewards customer advocacy while advancing its mission of sustainable mobility.
